Privacy Policy

Privacy Policy

Last updated on July 16th, 2019
1. General provisions.
Elyland Investment Company Limited (hereafter referred to as «We» or «Company») takes all the necessary measures to process and protect the personal data of players of the game My Lands: black gem hunting (hereafter referred to as «Game»).
This policy (hereafter referred to as «Policy» or «Privacy Policy») as well as the End User License Agreement and all its addenda, regulate issues related to the collection, storage and processing of personal and other data of the players participating in the Game, which the Company collects as a result of You using the Game. To ensure transparency and security, Our Privacy Policy as set forth below will inform You about the nature, scope, and purpose of the personal data processed by Us. This Privacy Policy also explains how personal information (personal identifiable information, personal data) is collected, used and disclosed by Us while using the Game, or any related services made available through this application, or when You otherwise interact with Us.
We reserve the right to update this Privacy Policy at any time without prior notice. We will process data in accordance to the Privacy Policy that you have consented to at the time of your consent. Upon a change in Policy, we will alert you with a conspicuous in-Game banner notice; your continued use of the Game and/or its services will constitute Your consent to the updated Policy. Use the “Last Updated” date in this Policy to determine when it was last changed.
Please note that We may combine the information We collect from You independently with the data that You provide Us with.
Capitalized terms that are used in this document signify the same concepts as those in the EULA.

2. Information on the person (controller) who controls the processing of players’ personal and other data in the Game:
Elyland Investment Company Limited, HE 266867, address: 7 Florinis, Greg Tower, 2nd floor, 1065, Nicosia, Cyprus. You can contact Us via or

3. What do we mean under personal identifiable information or personal data?
Personal data or personal identifiable information means any information relating to an identified or identifiable natural person. The definition of personal data now encompasses not only natural person’s explicit identifiers like name or address, but also any online identifiers (for example, IP address, Your device ID etc.) together with other personal data.

4. Categories of information We collect.
We collect, process, or use the following categories of personal and other data:
Your nickname, email address used for registration in the Game;
Information about Your in-Game transactions;
Your identifiers in social networks and age-related interval, if You log in the Game using such networks;
Your name, address, other data that you have provided while contacting Us via telephone, email or in any other way, especially using the contact forms in the Game or on the Website of the Game;
Technical information such as Your IP address, which is used to connect Your device to the internet, information identifying Your device, Google advertising ID (or advertising ID for users of iOS), Your internet browser data, the operating system on Your device, the trademark and model of Your device, the time settings, the time of logging into the Game, information regarding Your usage of the Game (what Game sections You visit, how long the game process takes etc.), and demographic data (gender).
Data that You have sent to Us through an online survey or support ticket.
Payment information: Payments that You may make for the purpose of purchasing Additional Services or objects in the Game, will be processed by the payment processor according to its confidentiality and security policy. However, Our payment services provider disclose to Us some categories of users data related to their payments, in particular first and last four numbers of Your bank card, type of card (Visa/Master card, debit/credit), name of bank - card issuer and location of bank (country), cardholder name, expiration date of Your card, IP address, which is used to connect Your device to the internet during payment procedure, sum of the transaction, number of Your account or electronic wallet, etc.
When You make a payment for Additional Services in Our Game, You will be redirected to the web pages of the respective payment systems depending on the payment method chosen, and will have to personally provide all of the data required by such payment systems for the purpose of processing the payment. When using a debit or credit card to purchase Additional Services, You will be required to enter the following data: PAN, cardholder name, service code, expiration date on the website of the payment system. When purchasing Additional Services via electronic payment systems, You will be required to provide the number of Your account or electronic wallet.

5. Children’s data
We understand that Our Game can be used by children. We will process personal data in relation to children according to all legal requirements and will do Our best to safeguard it. For the purposes of this privacy policy, “children” are individuals who are under the age of sixteen (16).

6. When do We collect information?
We collect information from You when You register in the Game, log into the Game, play, surf the Website of the Game, subscribe to a newsletter, fill out a form or enter information on the Website of the Game, contact Us, respond to a survey or marketing communication, or use certain other Game features.
We may receive information about You from third parties, for example, if You decide to log into the Game using any of Your accounts on other platforms. We may combine such information received from third parties with the data that You provided Yourself or that has been collected automatically. All kinds of information will be processed according to this Policy.
If You do not ask Us to delete certain data beforehand, We will store it for the period indicated by law, or necessary for the realization of the purposes for which We have collected it. In any case We may retain your personal information so long as Your account is active.

7. Purposes for processing information according to this Privacy Policy.
We collect and process your personal data in order to:
Fulfill Our duties as specified in EULA,
Provide You with the services in the Game and access to the Game that You expect from Us and customer support per Your request;
Provide You with information about the Game and the services in the Game, e.g. notifications about changes in the Game, and/or rules that regulate the process of the Game;
Improve the Game and services it offers, including technical part of the Game, making sure players abide by the Game rules, ensuring players’ safety in the Game;
Process transactions and send notices about Your transactions;
Administer the Website of the Game and the application, performing internal operations, including the detection and fixing of any bugs on the Website of the Game or the application; data analysis, testing, statistics and control purposes, using anonymous or pseudonymized personal data;
Resolve disputes and troubleshoot problems;
Prevent potentially prohibited or illegal activities, and enforce Our EULA, Game Rules or other legal documents;
Ensure the security of Our Game and the Website;
Beyond these purposes, we process your data only if you have granted express consent for its stated purposes (for example, market to you specifically, such as through email remarketing and web retargeting).

8. What is the legal basis for processing your personal information?
We are committed to protecting Your privacy and handling Your data in an open and transparent manner and as such We process Your personal data for one or more of the following reasons:
For the performance of a contract. We process personal data in order to offer services based on contracts (EULA) with Our customers but also to be able to complete the procedure so as to enter into a contract with prospective players. The EULA terms and conditions provide more details of the relevant purposes.
For compliance with a legal obligation. There are a number of legal obligations emanating from the relevant laws to which We are subject as well as statutory requirements (i.e. financial reporting, paying taxes). Such obligations and requirements impose on Us necessary personal data processing activities for compliance with, for example, court orders, tax law or other reporting obligations.
For the purposes of safeguarding legitimate interests. We process personal data so as to safeguard the legitimate interests pursued by Us or by a third party. A legitimate interest is when we have a business or commercial reason to use Your information. But even then, it must not unfairly go against what is right and best for You. Examples of such processing activities include: initiating legal claims and preparing our defense in litigation procedures: measures to manage business and for further developing Our Game and related services.
You have provided your consent. Provided that You have given Us Your specific consent for processing (other than for the reasons set out hereinabove) then the lawfulness of such processing is based on that consent. You have the right to revoke consent at any time. However, any processing of personal data prior to the receipt of Your revocation will not be affected.

9. Transfer of information to third parties.
We do not sell or rent Your personal information to third parties. We do not transfer Your personal data to third parties, with the exception of cases as specified in the Privacy Policy.
Services providers. We may use third party companies and individuals for the purpose of developing and supporting the Game and Website, providing access to the Game on Our behalf and services in it (e.g., without restriction, hosting and operating the Website, database management, web analytics pertaining to the processing of payments, detecting fraudulent activities, and improving the Game’s Website and application, or helping Us in analysing the practices of Your usage of the Game). Such third parties may have access to Your personal data within the context of performing such work on Our behalf. These processors may be located outside the European Union. Please note that the Company grants access to any information under the condition that the third party ensures the safety of the information to which it may have access according to the data protection laws and the GDPR.
In particular, We work with (or may work with in the future) network advertisers, advertising agencies, providers of analytics services and other providers, which provide Us with information regarding the traffic on the Website and Game application, including the pages visited and actions taken by a player; support Our advertisements on other websites, mobile applications and other places on the internet; provide Us with information on the usage of the Game and the effectiveness of Our advertisements. Our service providers may collect certain information about Your visits and actions in the Game, as well as other websites or services. They may also install and gain access to their own tracking technologies on Your technical device (including cookies and web beacons) and may use this information to show You targeted advertisements, provided You give Your consent to these activities.
We may also share Your personal information with other entities of our corporate group. Such disclosure is regulated by our internal corporate privacy policies.
It must be noted that we may disclose information about You for any of the reasons set out hereinabove, or if We are legally required to do so, or if We are authorized under our contractual and statutory obligations, or if you have given Your consent to do so. All data processors appointed by us to process customer data on our behalf are bound by contract to comply with the GDPR provisions.
Under the circumstances referred to above, recipients of personal data may be, for example: supervisory and other regulatory and public authorities; external consultants, financial and business advisors; auditors and accountants; marketing operators; card payment processing companies; file storage companies, archiving and/or records management companies, cloud storage companies; companies who assist us with the effective provision of our services to you by offering technological expertise, solutions and support; website and advertising agencies. Our content may link to third party websites to provide relevant references. We are not responsible for such external content, which may contain separate privacy policies and data processing disclosures.
We may disclose your personal information if required by law, regulation, or other legal subpoena or warrant. We may also disclose your personal information to a regulatory or law enforcement agency if we believe it to be necessary to protect the rights, property, or personal safety of Our Company, its customers or any third party.

10. Cross-border data transmission.
Your personal data may be stored on servers that are located beyond the borders of Your country of origin or residence. We take all technical and organizational measures to ensure the security and safety of any of Your personal data that may be stored and processed outside of Your local jurisdiction. Personal data of the EU residents is kept within EU territory.

11. Changing or deleting Personal data or other information on a player, and refusal to provide such data.
If You wish to find out what information about You is being stored, You may do so by sending Us a request at this email: You can also send Us a request to delete or change Your personal data. Please note that in the case of deletion of data, some or all of the Game’s functions may become unavailable to You.
At Your request, We will delete Your personal data and will make a commercially reasonable effort to delete any other information related to You. However, certain data will be stored on Our servers even after the deletion of Your personal data. For example, some personally-non-identifiable information related to You may be stored in Our archives for the purposes of administration. Besides, the requirement of information deletion is conditioned by the need of complying of legal obligations and resolving possible disputes. You should also understand that it is not always technically possible to completely remove certain information from Our databases.
Additionally, We will not delete any information that You Yourself have posted publicly in the relevant sections of the Game. Please note that neither You nor the Company can delete all copies of any information that has been previously transmitted to other persons in the Game.

12. How do We protect Your information?
Our servers and other devices as well as software used in the Game and Website are scanned on a regular basis for security holes and known vulnerabilities in order to make Your user experience as safe as possible.
We use regular malware scanning. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. We provide training to Our employees on data protection best practices and require them to enter into a confidentiality agreement. In addition, all personal information You supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a player interact with the Game, places an order enters, submits, or accesses their information to maintain the safety of Your personal information. However, while We use all reasonable efforts to protect Your personal information, We cannot guarantee the absolute security of Your data submitted through Our application and Website.

13. Do We use “cookies”?
Yes. When You use The Game or You visit the Website, Our system automatically collects information about Your visit, such as Your browser type, Your IP address, and the referring website.
This collection may be done in conjunction with Our vendors and partners (see data processors list below). We may receive from them general demographic or usage data of Our Game players. We do not use automatically collected information to identify You personally without collecting additional consent.
Such information is typically collected using web cookies, web or email pixels (also known as beacons), embedded hyperlinks, and similar tools. Popular browsers can generally be set to disable or delete individual cookies. See below for the types of cookies We use and their respective purposes.
Required Cookies: enable the navigation and basic functionality of the Game, e.g., access to protected areas of the Game.
Functional Cookies: allow Us to analyze Your Game usage and your selections (e.g. your login name, language, or region), so We can save these settings and offer You a more personalized experience.
Advertising Cookies: allow Us to better assess the effectiveness of Our content marketing and advertising efforts. These cookies are provided by Our third-party partners to analyze and track site visit and sign ups stemming from advertising. We do not share Your personal information (such as name or email) to third-party providers outside of site visit data collected directly by such Advertising Cookies, though Your website visit data may be linked with other personal information collected elsewhere by such third-party providers. Such external data processing is governed by the privacy policies of these third-party providers.
See below for descriptions about the cookies used on Our site and how You can opt out from them.
Required Cookies
Our Game stores various cookies that are required for the navigation and usage of it.
Opt-out: You can configure your browser to disable these Required Cookies. This may reduce the game functionality.
Google Analytics (Functional Cookies)
Our Game use Google Analytics (, a web analysis service of Google, Inc. (“Google”). Learn more from their Terms of Service ( and Privacy Policy (
Opt-out: Download the browser plugin “Google Analytics Opt-out Browser Add-on” here:
Google AdWords (Advertising Cookies)
Our Game uses Google AdWords ( Conversion Tracking cookie to measure and optimize the performance and user experience related to Our ads in Google Search or selected Google Display Network sites. Learn more about Google’s privacy policy here:
Opt-out: Visiting Google’s Ads Settings (
We use cookies to:
Help remember and process Your choices in Your account.
Understand and save Your preferences for future visits.
Keep track of advertisements.
Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
You can choose to have Your device warn You each time a cookie is being sent, or You can choose to turn off all cookies. You do this through Your browser settings. Since browser is a little different, look at Your browser's help menu to learn the correct way to modify Your cookies. If you turn cookies off, some of the features that make your site experience more efficient may not function properly. Some of the features that make your site experience more efficient may not function properly.

14. Contact details
If You have any questions concerning the procedures We use to process Your information, or information related to You in the Game, kindly submit them at the following email: or via the contact form on the Game’s Website.